FOR IMMEDIATE RELEASE
Contact: Katie Genereux
612-455-1700

Padilla Speer Beardsley Deepens Creative Services Capabilities

MINNEAPOLIS - Sept. 25, 2007 - Padilla Speer Beardsley, an independent communications firm with offices in Minneapolis and New York, recently added six staff to its Creative Services practice, dramatically expanding the firm's capabilities in integrated marketing communications.

The new team members include:

• Jim Shultis, Account Director
  
• Lee Sievers, Creative Director
  
• Kathy Lande, Sr. Graphic Designer
  
• Lynn Schuch, Production Artist
  
• Jason Swartz, Web Marketer & Copywriter
  
• Marie Denniston, Production Support
  

Working with Padilla's account teams, the Creative Services practice designs and develops comprehensive branding programs, as well as campaigns that include advertising, social media, collateral design, product packaging design, direct mail, trade show displays, Web sites and e-mail marketing. The team's portfolio can be viewed at http://psbdev.com/portfolio/.

"We are committed to delivering the most effective communications programs possible to serve our clients inclusive of all channels to reach people who are important to their success," said Lynn Casey, chair and CEO.

About Padilla Speer Beardsley
Padilla Speer Beardsley is an employee-owned, multi-specialty communications firm with headquarters in Minneapolis and an office in New York. It is a founding partner of the Worldcom Public Relations Group , a consortium of 100 independently owned partner offices in nearly 100 cities in more than 30 countries on six continents. The firm also is a founder of Lumin Collaborative LLC, an intellectual collaborative dedicated to developing next-generation communications solutions. Clients include BASF, Ernst & Young, ev3, General Mills, MetLife, Procter & Gamble, Rockwell Automation, Scholarship America, Transamerica, United Healthcare and Vital Images. The firm's Web site is www.psbpr.com .