After jailbreak, a new hardware, new operating system, an own App Store and agreements with major United States cable providers. It was the Apple TV 3 that the California company had prepared to launch in the market during the first half of 2014. What happened?
Mark Gurman, senior editor of 9to5mac and protagonist of news as the redesign of the MacBook Pro retina of 2012 or the appearance that would have iOS 7, was interviewed a few days ago in the blog TheTechBlock where he tracks of this failed project. According to him, Apple had it all ready for the debut of the evolution of this set top box at the beginning of 2014. Although it does not specify whether a full television or a renewal of the device.
The reason that we would not see a new Apple TV 3 last year was the acquisition of Time Warner Cable by Comcast Corporation. The agreement, announced at the beginning of last year, is pending regulatory approval since it’s two large United States cable providers (Comcast is the first, the second Time Warner).
It is normal after the acquisition of one large company by other agreements which have both to avoid duplication and to try to find synergies overhaul. Moreover, one of the major reasons for these large acquisitions is precisely the winning weight in negotiations with third parties.
We do not know when will sit again with Apple to renegotiate agreements of content. Most likely not begin until regulatory constraints are resolved. According to Gurman, the new device could be delayed until the end of 2015. If we listen for this information, this would not be the year of the Apple TV 3.
Sure that what you’re thinking right now is why not throw that Apple TV now, even if the agreements are not ready with cable providers. In the end, if they have the hardware, operating system and App Store prepared, would be a product that is far superior to the current that could well be a salutary lesson for their sales.
But that is not the style of the Cupertino. All Big Apple releases have been accompanied by a combination of hardware, software and services:
- The foundations of iTunes were purchased to another company for more than ten years. After its presentation to the public, agreements were incorporated with record labels to sell music online. The iPod came several months after all this was tightly closed.
- The original iPhone took the path paved by the iPod in terms of content. But until Apple not closed the deal with AT & T, a telemarketer who was then second-line in the United States, did not see the light in January 2007.
- The iPad also leaned on as-built by his two predecessors: the App Store and the audiovisual content. In this case, Apple added to the cart to the publishers of ebooks in the country.
We just know how has been the development of Apple Watch and the agreements that have been closed by the way. But we do know that there have been engagements and alliances with hospitals.
Knowing the history of Apple and its obsession with having absolutely everything attached, it is not surprising that they want to wait. If we think about it with a cool head, all the innovations that presents this company bring a good number of services and content prepared for United States users.
In this country, cable TV remains one of the greatest entertainment of payment systems. Tim Cook wants that Apple TV has tied everything before displaying your letters. Until then, any product released in a hurry would be lame and their chances of success would not be so good.